Health Hunter (previously Paleo Paddock) is a location based app that connects health-conscious customers with the best clean eating cafes, juice bars, wholefoods and other wellness pursuits.

Rob Hanning the founder of Health Hunter approached our team to re-brand his business and app. Originally named Paleo Paddock, the app was only focused on serving clients who followed the Paleo diet. Rob saw an opportunity in the market to extend the appeal of the app to all clean eaters and wellness seekers. The brand name, therefore, had to change, and the look and feel of the brand and the app had to appeal to a broader and more female-centric clientele.

The focus of the brand strategy and brand identity was to create a look that was fresh, lively and clean – and almost minimalist, just like clean eating. We wanted to create a slightly techy feel whilst remaining feminine to bring people and places together with an app.

The logo icon represents the 4 global directions -north, south, ease and west and also acts as a reticule, to pinpoint/focus a specific location on a map.

The app design is clean, with fresh, green raw imagery in the background. We wanted the focus to be on rounded edges and ghost whites, making the restaurant logos a core focus of the app.

The marketing collateral follow suit in the look and feel of the app, thus further re-inforcing the brand.

The tagline search.discover.nourish encapsulates the essence of the apps functionality as well as the final outcome for the end user – to nourish their body.