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Mr Jasper Says

rebrand & packaging

Australia’s #1 brand for scented man candles and candles that suit the masculine taste!

CLIENT

Mr Jasper Says

PROJECT

Rebrand + Packaging

PROCESS

Brand Strategy
Brand Identity
Brand Touchpoints

DELIVERABLES

Brand Strategy,
Brand Identity & Logo Design,
Brand Assets, Product Packaging

THE CLIENT

Mr Jasper Says, a boutique candle making business that creates delicious candles that are made with men in mind.

THE CHALLENGE

Masculine scents anyone? With 9 manly smells, each candle appeals to a different type of man.  Some of our teams favourite scents from the Mr Jasper Says range include:  #3 The nature lover kinda guy – for those that thrive outdoors, designed to play on the time you took off to the mountains, bush or country-side for a weekend; #4 The gym kinda guy – a bold masculine aroma that screams strong and powerful; and  #8 The romantic kinda guy – scented with bamboo grass and sandalwood this candle is essential for date nights in, with your amazing person.

THE BRAND STRATEGY

Candles are known to effect mood and our memory is connected to smell, so developing the imagery that captures the essence of each man and scent was an important element of the brand strategy for Mr Jasper Says.

THE OUTCOME

Mr Jasper Says provide masculine scented candles to sophisticated, mature, professional men in a trustworthy,
recreational environment with a warm, cheeky, humorous voice helping them to feel like they’ve finally found a product that reflects their personality and creates an inviting mood in their home. We created a strong brand and masculine logo to support that. On top of that, we created a series of candle labels.

FURTHER INFO

That the days are gone when scented candles were just meant for ladies. Mr Jasper crafts scented candles that suit the masculine taste. Learn more at mrjaspersays.com.au

CLIENT FEEDBACK

how the project was received

I can't say enough about Maja Creative. I was blown away by the new branding and packaging for our candles! It perfectly captures the essence of what we stand for and has already received so many compliments from customers. Maja really understood our vision and brought it to life in a way that exceeded all our expectations. Thank you for helping take our business to the next level!

Pamela DorfDirector, Mr Jasper Says

The attention to detail and creativity that went into the project is truly impressive, and I couldn't be happier with the end result. Not only do I love the new look, but I've also received numerous compliments from customers who have noticed the change. Thank you for your hard work and dedication to creating a product that exceeded my expectations!

Pamela DorfDirector, Mr Jasper Says

THINKING ABOUT BRANDING?

WE'D LOVE TO HELP.

BRAND DISCOVERY CALL

Book in for your Brand Discovery Call and find out how our creative team can support you in building a meaningful, memorable, iconic brand.

THE STRATEGY

 We wanted to evoke a sense of sophisticated masculinity, allowing individual pieces to speak for themselves, but allowing the branding to gently tell the story of each scent.

THE OUTCOME

When designing The Mr Jasper Says logo we wanted to strip away unnecessary embellishments and colors to create a mark that is just as impactful as an intricate design.

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