Australia’s #1 brand for scented man candles and candles that suit the masculine taste!
Mr Jasper Says
rebrand & packaging
CLIENT
Mr Jasper Says
PROJECT
Rebrand + Packaging
PROCESS
Brand Strategy
Brand Identity
Brand Touchpoints
DELIVERABLES
Brand Strategy,
Brand Identity & Logo Design,
Brand Assets, Product Packaging
THE CLIENT
Mr Jasper Says, a boutique candle making business that creates delicious candles that are made with men in mind.
THE CHALLENGE
Masculine scents anyone? With 9 manly smells, each candle appeals to a different type of man. Some of our teams favourite scents from the Mr Jasper Says range include: #3 The nature lover kinda guy – for those that thrive outdoors, designed to play on the time you took off to the mountains, bush or country-side for a weekend; #4 The gym kinda guy – a bold masculine aroma that screams strong and powerful; and #8 The romantic kinda guy – scented with bamboo grass and sandalwood this candle is essential for date nights in, with your amazing person.
THE BRAND STRATEGY
Candles are known to effect mood and our memory is connected to smell, so developing the imagery that captures the essence of each man and scent was an important element of the brand strategy for Mr Jasper Says.
THE OUTCOME
Mr Jasper Says provide masculine scented candles to sophisticated, mature, professional men in a trustworthy,
recreational environment with a warm, cheeky, humorous voice helping them to feel like they’ve finally found a product that reflects their personality and creates an inviting mood in their home. We created a strong brand and masculine logo to support that. On top of that, we created a series of candle labels.
recreational environment with a warm, cheeky, humorous voice helping them to feel like they’ve finally found a product that reflects their personality and creates an inviting mood in their home. We created a strong brand and masculine logo to support that. On top of that, we created a series of candle labels.
FURTHER INFO
That the days are gone when scented candles were just meant for ladies. Mr Jasper crafts scented candles that suit the masculine taste. Learn more at mrjaspersays.com.au
CLIENT FEEDBACK
how the project was received
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THE STRATEGY
We wanted to evoke a sense of sophisticated masculinity, allowing individual pieces to speak for themselves, but allowing the branding to gently tell the story of each scent.
THE OUTCOME
When designing The Mr Jasper Says logo we wanted to strip away unnecessary embellishments and colors to create a mark that is just as impactful as an intricate design.
