When your name no longer fits, it’s time to re-name and re-brand your business. Read our success story below to see how we completely transformed this brand, boosting market positioning, improving the sales process and lifting internal morale.
SUCCESS STORY: TACTIUM
New name new results!
Tactium (previously Mark Stipic Consulting)
Logo Design & Brand Identity
Brand Style Guide
Business Development Kit
The brand name Mark Stipic Consulting, wasn’t doing the business any justice. It didn’t clarify or suggest what line of business they were in and this hindered their positioning in the market and slowed down their sales process.
The brand name (being Mark’s name) suggested the business was small, and that it was still only Mark working in the business. Clients and prospective clients still had an expectation that Mark would be involved in every aspect of the consulting work, which was no longer the case with his expanding team.
The website was a temporary site that was out of date and didn’t reflect the full service offering of the business.
The branding and other marketing collateral was outdated, inconsistent and key tools and brand touchpoints didn’t exist.
THE BRAND STRATEGY
“Having gone through the brand strategy process, I fully get it now that that you really need to know what your direction is before you actually set sails. It also helped me understand the logic when it comes to choosing a good brand name.” – Mark Stipic, Managing Director
Logo Design & Brand Identity
Brand Style Guide
Brand Photography & Imagery
Business Development Kit including Presentation Folder, With Comps Slip, Thank You Card & Company Brochure
An 8 page Company Brochure
2 x A4 Service Brochures for WorkCover Consulting Services and General Business Insurance
A 15 Page Branded PowerPoint Presentation
Business Cards, Letterhead and HTML email signatures
Branded Facebook & LinkedIn Banners
Internal Collateral including branded reporting documents and Excel spreadsheets
A comprehensive 8 Page Company Website Design
Copywriting for website and brochures
Consistent collateral across all brand touchpoints gives team Tactium a lot more confidence.
“I’ve had people asking me for years, ‘Have you got a brochure?’ With our new look, we feel very proud to be able to share our collateral and previously I was of the mindset that that’s old school and you don’t actually need that stuff. But I realize now, I was just saying that to make myself feel better and that actually hard copy marketing materials have well and truly got a place in this day and age. In fact, I think if other people out there are starting to veer away from it, the more reason that it’s good for you to have it because it’ll give you an edge over the competition.” – Mark Stipic, Managing Director
The perception of the brand has shifted, freeing up Mark’s time
“The sort of improvement I noticed straight away is the perception that I’ve personally got to be front and centre all the time has really dissipated. I can already tell, especially with new clients as they come on board (and even existing clients now) that they can see that our two fantastic lead consultants are their main point of contact. For some reason it’s just working, and having the effect that I wanted. So certainly the rebrand solved one of those challenges that I had.” – Mark Stipic, Managing Director
Brand positioning elevated
“Another thing we’ve already noticed as well is our positioning in the market has substantially elevated and appropriately so. I was frustrated before because we were perceived as being smaller than what we are. Therefore there’s other strategic partners who are taking notice and now suddenly realize “oh, actually these guys are kind of a big deal”. So certainly our positioning in the market, I can really detect that we are perceived as being at least on par with other brands in this space that are 30 years old and 10 times the size of us. Now we’ve actually carved out our spot in the market. I really have strongly gotten that sense. So that’s been a big win as well.”Mark Stipic, Managing Director
Sales Process & Track Record Improved
“Another thing that’s been a bit of a game changer is that, in collaboration with you, we revamped our sales and proposal document. One thing that you worked with me on is to say, you know what, let’s just do your report in landscape. So we ended up taking the best of both formats and making a single document that works either way. That meant that we can quite often send proposals within an hour of having finished a meeting with the prospective client. And the quicker you move through those things, I honestly believe that impact improves your sales outcomes. We’ve really seen that we’ve had a better strike rate since we’ve been using that. And that’s really made my job easier as well. And also, it looks fantastic. It looks 10 times as good as it looked before. You know, we’ve got some nice stock photography. The color scheme is a perfect match. Even with the old way we used to do things, the two, the report and the presentation looked totally different. They still had our logo on it, but there was like a big chasm between the, the appearance of the two things. So now it, it all it all looks the same.” – Mark Stipic, Managing Director
If you’re in business, make sure that you reach out to team Tactium to have your business insurance policies reviewed (for free!). And if you’re a company that might have any concerns about workplace injuries and WorkCover insurance, contact Mark and the Tactium team to find out more about their flagship consulting service, the WorkCover Strategic Plan which can help you lower your premiums, avoid complex claims and get your employees back to work faster.
how the project was received
““I just want to express my gratitude for the branding work. My team loves it and so do our clients. I feel very proud to be spreading the word. We’ve sent two proposals this week using our new template, and both have signed up! 100% strike rate so far!”Mark StipicManaging Director, Tactium
““Having gone through the brand strategy process, I fully get it now that that you really need to know what your direction is before you actually set sails. It also helped me understand the logic when it comes to choosing a good brand name.””Mark StipicManaging Director, Tactium
THINKING ABOUT BRANDING?
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BRAND DISCOVERY CALL
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The logo was old and outdated and the brand name no longer reflected the company’s calibre.
LIGHT & BRIGHT
Simple, timeless, vibrant, this logo reflect the new brand name, professionalism and dynamic energy of the company.