4gr is an NDIS registered provider and work with people who may experience various barriers to finding employment.
4GR Rebrand
re-branding project
CLIENT
4gr
PROJECT
Brand Identity, Website, Brand Collateral
PROCESS
Brand Strategy
Brand Identity
Brand Touchpoints
DELIVERABLES
Brand Strategy,
Brand Identity & Logo Design,
Website Design,
Branding Assets
THE CLIENT
4gr is an NDIS registered provider and work with people who may experience various barriers to finding employment.
THE CHALLENGE
Like most businesses that we work with, 4gr had grown exponentially since they launched a few years ago, and the founders felt it was time to re-brand as their existing brand personality didn’t reflect the breadth of value and impact that they deliver. A total brand transformation was in order.
THE BRAND STRATEGY
Through our comprehensive Brand Strategy Workshop, in collaboration with the founders, we analysed the company values, uncovered the brand archetypes and took the time to really understand all of 4gr’s stakeholders and their needs and wants.
THE OUTCOME
The rebrand includes a new, refreshed logo and colour scheme; new brand collateral as well as a beautiful new website.
THE LOGO
After careful consideration, we created a new logo that takes inspiration from the original butterfly logo. The design was distilled into to its most basic shapes, to create a clean and modern take on an iconic symbol of transformation.
The colour scheme evokes feelings of calm, clarity, optimism and order, which is representative of the experience the team strives for all their clients to have when they choose to engage 4gr to seek employment or to fill a new position.
THE WEBSITE
The old website was clunky, outdated and hard to navigate. It also didn’t accurately reflect who 4gr are and what they do. The website strategy involved the development of an easy to navigate home page that speaks to each audience individually – wether you’re a job seeker, school leaver, parent or carer, employer, educator or industry partner. The core focus of the site is the clearly demonstrate the unique and innovative approach and educate the benefits of customised employment.
BRAND COLLATERAL
As part of the re-brand and strategy to expand the business interstate, new brand collateral was created which includes new business cards, letterhead, corporate folders, with comps slips, brochures and thank-you cards. This suite of branded tools work seamlessly together to empower the sales team to educate new clients and stakeholders on the 4gr vision and unique service offering.
“We wanted a brand that not only reflects how far we’ve come, but one that represents the accomplished, professional organisation that we are today and one that symbolises our future.” – Beth & Gill, founders, 4gr
FURTHER INFO
Whether you’re seeking a meaningful career or want to fill a new position within your company visit 4gr website.
CLIENT FEEDBACK
how the project was received
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BRAND DISCOVERY CALL
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BEFORE
Their old branding and brand personality didn’t reflect the breadth of value and impact that they deliver.
AFTER
We created a new logo that takes inspiration from the original butterfly logo. The design was distilled into to its most basic shapes, to create a clean and modern take on an iconic symbol of transformation.
