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4GR Rebrand

re-branding project

4gr is an NDIS registered provider and work with people who may experience various barriers to finding employment.

CLIENT

4gr

PROJECT

Brand Identity, Website, Brand Collateral

PROCESS

Brand Strategy
Brand Identity
Brand Touchpoints

DELIVERABLES

Brand Strategy,
Brand Identity & Logo Design,
Website Design,
Branding Assets

THE CLIENT

4gr is an NDIS registered provider and work with people who may experience various barriers to finding employment.

THE CHALLENGE

Like most businesses that we work with, 4gr had grown exponentially since they launched a few years ago, and the founders felt it was time to re-brand as their existing brand personality didn’t reflect the breadth of value and impact that they deliver. A total brand transformation was in order.

THE BRAND STRATEGY

Through our comprehensive Brand Strategy Workshop, in collaboration with the founders, we analysed the company values, uncovered the brand archetypes and took the time to really understand all of 4gr’s stakeholders and their needs and wants.

THE OUTCOME

The rebrand includes a new, refreshed logo and colour scheme; new brand collateral as well as a beautiful new website.

THE LOGO
After careful consideration, we created a new logo that takes inspiration from the original butterfly logo. The design was distilled into to its most basic shapes, to create a clean and modern take on an iconic symbol of transformation.

The colour scheme evokes feelings of calm, clarity, optimism and order, which is representative of the experience the team strives for all their clients to have when they choose to engage 4gr to seek employment or to fill a new position.

THE WEBSITE
The old website was clunky, outdated and hard to navigate. It also didn’t accurately reflect who 4gr are and what they do. The website strategy involved the development of an easy to navigate home page that speaks to each audience individually – wether you’re a job seeker, school leaver, parent or carer, employer, educator or industry partner. The core focus of the site is the clearly demonstrate the unique and innovative approach and educate the benefits of customised employment.

BRAND COLLATERAL
As part of the re-brand and strategy to expand the business interstate, new brand collateral was created which includes new business cards, letterhead, corporate folders, with comps slips, brochures and thank-you cards. This suite of branded tools work seamlessly together to empower the sales team to educate new clients and stakeholders on the 4gr vision and unique service offering.

“We wanted a brand that not only reflects how far we’ve come, but one that represents the accomplished, professional organisation that we are today and one that symbolises our future.” – Beth & Gill, founders, 4gr

FURTHER INFO

Whether you’re seeking a meaningful career or want to fill a new position within your company visit 4gr website.

CLIENT FEEDBACK

how the project was received

We wanted a brand that not only reflects how far we've come, but one that represents the accomplished, professional organisation that we are today and one that symbolises our future.

Beth & Gillfounders, 4gr

THINKING ABOUT BRANDING?

WE'D LOVE TO HELP.

BRAND DISCOVERY CALL

Book in for your Brand Discovery Call and find out how our creative team can support you in building a meaningful, memorable, iconic brand.

BEFORE

Their old branding and brand personality didn’t reflect the breadth of value and impact that they deliver.

AFTER

We created a new logo that takes inspiration from the original butterfly logo. The design was distilled into to its most basic shapes, to create a clean and modern take on an iconic symbol of transformation.

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