Thrive Wellness and Consulting is a mental health, disability support and business consulting service.
Thrive Wellness and Consulting
rebrand
CLIENT
Thrive Wellness and Consulting
PROJECT
Brand Identity
PROCESS
Brand Strategy
Brand Identity
Brand Touchpoints
DELIVERABLES
Brand Strategy,
Brand Identity & Logo Design,
Brand Collateral
THE CLIENT
Dr. Cara leads a team of 15 psychologists, counsellors, therapists and consultants in Echuca as well as Bendigo and can treat clients from anywhere via phone or video who need mental health support.
THE CHALLENGE
Rather than being a psychologist clinic, we re-branded the business into a health and wellness centre. “At Thrive Wellness and Consulting, we want to be able to help people do more than just survive. We want to help people live a life where they can THRIVE and truly be the person that they want to be in all facets of their life.”
THE BRAND STRATEGY
Dr Cara Tucker came to me with a need to re-brand her business, then named Physical Mind Co. The business was expanding, adding an extra location and the previous brand name didn’t really reflect who they were.
THE OUTCOME
The project involved a complete overhaul of Dr. Tucker’s visual identity, including a new logo, color palette, typography, and imagery that reflected her holistic approach to health and wellness. The new branding incorporated soft, calming colors and imagery that evoked feelings of balance, harmony, and wellbeing. We aimed to capture the essence of her centre while positioning it for future growth and success.
In addition to the visual identity, the rebranding project included new marketing materials that communicated their expertise and services in a clear and compelling way.
FURTHER INFO
If you or someone you know needs some help and support right now with mental health, please reach out to Dr. Cara and her team here and grab a copy of her book to uncover your own label.
CLIENT FEEDBACK
how the project was received
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THE STRATEGY
We aimed to capture the essence of her centre while positioning it for future growth and success.
THE OUTCOME
The new branding incorporated soft, calming colors and imagery that evoked feelings of balance, harmony, and wellbeing.
