Are you too busy to do your rebrand? If this sounds familiar, stay tuned.
Hello, it’s Maja from Maja Creative and here’s my latest tip to help you build a meaningful, memorable and successful brand.
I recently had a client come to me and say, “Maja, I would love to do a rebrand, but I’m just too busy for it right now. I don’t have the head space, let me come back to you in a few months’ time.”
If this sounds like you, I completely understand where you’re coming from. It could be a really busy time of the year. It could be end of financial year, it could be school holidays, or just a really busy period in your business. And taking on a branding project can seem like a really overwhelming task that’s going to take a lot of effort and energy.
Which it does, but I have a solution for you. At Maja Creative, we’ve broken down the process into three really manageable steps.
Step number one.
Is our brand strategy workshop. All you have to do is come to our boardroom for a couple of hours where we will extract everything that we need from your brain about your brand. We look at your competitors, we look at your brand personality, We define your dream clients, and we look at your brand values. All of this information helps us set the foundation for your new brand.
Step number two.
Once the brand strategy has been developed, we work on your brand identity. During this process we basically live and breathe your brand and your business. We do the research, we do the concepts, we do the designs, and we check in with you every now and then to let you know how things are progressing. At the end of this process, all you have to do is approve the concepts. And you could be doing this on a beach in Bali.
Step number three.
Once your brand identity has been approved, we’ve done a couple of tweaks and changes, we then roll out your brand to all your brand touchpoints, like your business cards, your letterhead, your company brochure, your email signatures, and any other brand touchpoints that you might need.
Now one tip that I would love to give you is if you think that you’re too busy, there is no such thing. I would actually recommend you to do your rebrand during a busy period, whether it’s the busiest period for you, or it’s a really busy period for everyone else in business. We love working with clients who zig when everyone else is zagging. That way, when you come back from holidays or you emerge from the busiest period, while everyone else is scratching their heads wondering what to do next with their brand, you are going to be ahead of the game, and you will have a brand new brand ready to launch.
Thank you for tuning in. I hope this branding tip was helpful. If you love this video, please share it with your business friends who could benefit from it. Bye for now.
Maja Wolnik from Maja Creative