We Delivered A
Clean Yet Dynamic
Card Design That…
Rody Bajo is the director of Whisper Media, a digital marketing agency. Whisper Media helps business owners get the right message to the right people at the right time through digital marketing and sales strategies.
Rody approached Maja Creative for a Business Card Makeover. Network marketing is a key strategy Rody utilises in his business to gain new leads and generate referrals. Rody wanted to improve his card design based on his personal observations and feedback from his clients. He found that clients looked at his card with more attention if he presented his card with both hands – creating a card swapping ritual of his own. He also found that his clients were struggling to see his information. The logo had also recently been updated which wasn’t reflected on the card.
Slide Across to View the Business Card Makeover
The Design Strategy
After assessing the damage, we noticed that the current business card didn’t match the rest of the Whisper Media branding. The colours were slightly off, and the fonts used were inconsistent with the branding Rody had established on his website. The tagline was poorly created, with an outdated ‘shadow effect’. Our design team rolled up their sleeves and went to work. Our focus was to:
- Make the fonts and colours consistent with the Whisper Media website
- Rody is the face of the Whisper Media brand – we wanted to reflect his personality on his card
- Create a fresh, simple design that was easy to read and quick to understand
Rody had recently invested in some new professional photography for his personal brand so we went through the portfolio and selected an image which gave Rody presence but was also friendly and approachable. Our new design gave prominence to his tagline and incorporated the new logo.
We updated the colours to make sure they were on brand and added a visual effect stemming from the new logo which naturally leads the eye towards key info. We also simplified Rody’s contact details and increased the font size to improve legibility. The result is a clean, yet dynamic card that gives Rody the confidence to approach his dream clients. We hear that he has recently landed a big fish client! You can find out more about Whisper Media here.
- Art Direction
- Graphic Design
- Typography Selection
- Business Card Design
- Photo Retouching
- Print Management